Titan Company rolls out the ‘Go Green’ initiative through a marathon relay-run

• Pledge to plant 1lakh+ trees
• Marathon relay kickstarted by CK Venkataraman, MD, Titan Company

National, September 10, 2022: With the aim to responsibly own the environment we live in and to build a better, greener and cleaner future for generations to come, Titan Company announces the launch of the ‘Go Green’ initiative to plant 1lakh+ trees and traverse the journey of a greener India. To step up efforts towards this sustainable movement, Titan’s ‘Go Green’ initiative kick-started in a unique way through a Marathon Relay run with a collective pledge to plant trees along the route from Pantnagar to Bengaluru

Under the ‘Go Green’ umbrella initiative, Titan Company will be running a series of plantation drives, which will encourage employees and their families to plant trees in partnership with the NGO, ‘BiotaSoil Foundation’, Tata Motors and Tata Power.

Titan Company is highly committed to environmental sustainability and has always made a consistent effort toward making green living a way of living. Titan has also extended this commitment to anyone from the public to plant a tree and nurture its growth and thereby contributing to Titan’s sustained initiative. Titan urges volunteers to be a part of Titan’s ‘Go Green’ journey in four simple ways:

1. Be a part of the tree plantation drive


2. Sponsor one or more trees


3. Take a pledge and make small significant changes

Titan has launched various sustainability initiatives since its inception, for instance:

• More than 62 percent of the energy requirements of Titan’s manufacturing come from wind and solar
• Through recycling and reduction, Titan has saved crores of litres and continues to reduce fresh water consumption  at their manufacturing units
• Titan’s CSR efforts have rejuvenated lakes, built check dams, planted thousands of trees across the country and planted two Miyawaki forests
• It has rejuvenated a large lake in the vicinity of its corporate office, thus restoring the water body, and also rejuvenated a smaller water body at Pantnagar

Speaking on the launch, C K Venkataraman, MD, Titan Company, said, “Go Green is an act driven by knowledge and practices in pursuit of becoming one with Mother Earth. Sustainable living, taking ecologically responsible decisions, adopting eco-friendly alternatives and leading an environmentally mindful lifestyle is the only way forward. The initiative is launched with the view to influence and infuse a sustainable mindset through a collaborative pledge.”

N E Sridhar, AVP and head, Corporate Sustainability, shared his views at the launch, ‘’We at Titan Company have always taken conscious and consistent efforts to embed sustainability in our end-to-end operations. As a responsible organisation and with the launch of our ‘Go Green’ initiative, collaborating with our partners and stakeholders, we aim to bring awareness on climate change and encourage the adoption of processes and practices that promote sustainability.”

To know more and be part of Titan’s ‘Go Green’ Initiative- https://gogreen.titancompany.in/