New Delhi: Tata Power-DDL, a leading power utility supplying electricity to a populace of 7 million in North Delhi, announces the launch of its virtual assistant ‘Roshni’.
Roshni has been launched with the objective of enhancing the digital experience of consumers. Tata Power-DDL’s consumers can avail customised service options through Roshni, on the company’s website, mobile app (TPDDL Connect), WhatsApp number (7303482071) and Facebook Messenger on the company’s official Facebook Page: https://www.facebook.com/TataPower.DDL.
The virtual assistant is designed to deliver a seamless self-service experience and enable faster resolution of consumer queries / issues. The chatbot has both English and Hindi language capabilities. In order to build greater adoption and reliability, a unique persona has been curated for the chatbot in ‘Roshni’. She is intelligent, spontaneous, charismatic and always eager to help customers.
Tata Power-DDL customers can start a conversation with Roshni by simply clicking on the pop-up on the website and choosing their preferred language, thereby reducing their dependency on the call centre.
Following are some of the services being offered through the virtual assistant:
The chatbot can be accessed on both English (https://tatapower-ddl.com/) and Hindi websites (https://hindi.tatapower-ddl.com/) of the company.
Commenting on the launch, Ganesh Srinivasan, CEO, Tata Power-DDL, said, "We at Tata Power-DDL are constantly taking new initiatives to enhance the digital experience for our consumers and creating a ‘utility of the future’. Through our Roshni chatbot we aim at providing an entirely new experience for our consumers and creating an AI-based virtual assistant for availing key services and to provide real-time resolution of complaints and queries.”
Tata Power Delhi Distribution is a joint venture company between Tata Power and the Government of National Capital Territory of Delhi, which distributes electricity to a populace of over 7 million in North Delhi. The company has been a frontrunner in the adoption of power distribution reforms and is acknowledged for its consumer-friendly practices. Recently, it has been awarded the Customer Fest Leadership Award 2021 for delivering the ‘best digital customer experience’.
TPDDL Connect App can be downloaded using the following link:
Google Play Store: https://play.google.com/store/apps/details?id=com.tpddl.www.tpddlconnect App Store: https://apps.apple.com/in/app/tpddl-connect-an-official-app/id1287044083
