Tata Starbucks celebrates International Coffee Week with 'Brewtober' across India

'Brewtober' – an experiential coffee celebration from October 1-7, 2018, across all Starbucks stores in India

National: Leading global innovation in coffee for over four decades, Tata Starbucks in India is leveraging its coffee heritage and inspiration to celebrate International Coffee Week this year with coffee-forward experiences and special promotions across its stores.

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Recognised in delivering consistent, authentic in-store experiences, rooted in high-quality Arabica coffee, Tata Starbucks is celebrating the art of coffee from heritage to brewed innovation over a seven-day celebration titled ‘Starbucks Brewtober’, beginning October 1.

To celebrate coffee, Starbucks stores, which bring to life the ‘third place’ experience, will feature seven international whole bean coffees handpicked from seven different parts of the coffee belt, allowing customers to ‘Travel the World in Seven Sips’ this International Coffee Day — October 1.

Other experiential activities during the week include ‘Farm to Cup’ story – an immersive coffee-tasting experience that brings to the fore Starbucks commitment to ethically sourced coffee and the 47-year-old Starbucks legacy of coffee processing and roasting; ‘Starbucks Coffee Experience Bar’ – a master class in the art, craft and science behind different cups of coffee; and ‘Latte Art’ – a showcase of the craft of Starbucks partners.

On October 6, Starbucks Brewtober brings ‘Starbucks 100’ – a day Starbucks shares coffee love with all its customers by offering them any short / tall Starbucks beverage at only Rs100 across all its stores in India.

Starbucks continues the celebration with My Starbucks Rewards® Gold Members on October 7 with an exclusive offer.

“At Starbucks, we take great pride and joy in partnering with customers on their journey of coffee exploration and are committed to delivering an unparalleled coffee experience. With ‘Starbucks Brewtober‘, Tata Starbucks commemorates coffee with a week-long celebration. ‘Starbucks Brewtober‘ offers coffee lovers a unique way of celebrating coffee, starting with various immersive coffee experiences to the big day of ‘Starbucks 100‘— a day when Starbucks shares coffee love with its customers by offering all its short / tall handcrafted beverages for only Rs100,” said Veetika Deoras, head, marketing, category, digital and loyalty at Tata Starbucks. “We hope to celebrate coffee and the spirit of Starbucks through the week and look forward to welcoming our customers in our stores,” she added.

International Coffee Week will be celebrated across all Starbucks stores in India from October 1-7, 2018.