National, January, 2023: Tata CLiQ Luxury, India’s premier luxury lifestyle platform, and HSBC hosted ‘The Luxe Life: Edition 3’ in association with Vogue Business on January 17, 2023, at The Taj Mahal Palace, Mumbai. The Luxe Life: Edition 3 brought together luxury thought leaders and creators to deep dive into the future of luxury and slow commerce through the lenses of technology, sustainability, and innovation.
Programming and schedule
The event kicked off on a high note with a welcome address from Pratik Pal, CEO, Tata Digital, Tata Sons and a keynote address from K Ananth Krishnan, chief technology officer, Tata Consultancy Services. Dr. Ashok Maharaj, head—TCS Extended Reality (XR) Lab, was the first to take the stage to begin the day's program. He spoke about how luxury brands are exploring the opportunities in the metaverse and can leverage its potential using virtual and extended reality technologies. As consumers have become more conscious of their consumption, Goncalo Cruz, co-founder and CEO of PlatformE, discussed how brands can curb their environmental impact while offering an elevated selling experience. In light of market reports indicating a consumer shift toward value-driven, expressive, and experiential luxury, Sandeep Batra, MD and Head of Wealth and Personal Banking at HSBC India, Anita Dongre, Fashion Designer, Abheek Singhi, Senior Partner and MD at Boston Consulting Group, and Veetika Deoras, VP, Brands, Marketing and Data at IHCL discussed what Indian customers truly want.
After a lunch break, Masaba Gupta, fashion designer, entrepreneur, and actress, Priyanka Ganjoo, Founder of Kulfi Beauty, and Rameet Kaur, General Manager – L’Oreal Luxury took on the stage to discuss how to engage consumers using new media and strategies for building communities.
In the context of bio qualitative Ayurvedic remedies and rituals making a comeback, Anju Rupal, founder of Abhati Suisse, and Michelle Ranavat, Founder and CEO of Ranavat Beauty, were invited to discuss innovations driving Ayurveda’s re-emergence. Harish Bhat, Brand Custodian, Tata Group, Lulu Raghavan, MD, Landor and Fitch India, Meghna Apparao, director, E-commerce, Meta and Malini Agarwal, Founder and Creative Director, Miss Malini Entertainment, Girl Tribe and co-founder of Good Creator Co had an in-depth analysis of the metaverse and Web3 and why brands need to get on board.
View the entire event schedule here: https://luxury.tatacliq.com/ll3schedule
Commenting on The Luxe Life: Edition 3, Gitanjali Saxena, chief business officer, Tata CLiQ Luxury, said, “The Luxe Life is Tata CLiQ Luxury's flagship property and an ongoing review of India's ever-evolving luxury landscape. After the success of the previous two virtual editions, we were delighted about our first on-ground event, which turned out to be a big success. The Luxe Life: Edition 3 included insightful and intriguing panel conversations with luxury thought leaders from India and across the world, with a focus on technology, and its impact on the consumption of luxury in India.”
Experiences curated at the event by sponsors
Tata CLiQ Luxury partnered with marquee global luxury brands across different sectors to curate this unique event. The event had exciting experiences that were curated by brands like HSBC, Diageo India, and Mercedes-Benz.
HSBC, the title partner for the event had an exclusive lounge that offered guests a platform to interact one-on-one with industry stalwarts. To enhance the entire lounge experience, the brand also had a sensorial engagement activity where attendees could engage in a bespoke perfume blending experience and also get their perfume bottles engraved.
Showcasing the world of luxury in cocktails, Diageo India brought alive a world class drinking experiences via their reserve brands. The Singleton Bar allowed attendees to go on a journey of delicious discoveries with the Singleton 15 YO and 18 YO, each adding unique notes to a customizable cocktail experience. The Tanqueray experience was truly sensory as consumers sipped on delicious cocktails that could easy be described as a garden in their glass. To add to the immersive experience, there was also a DIY candle station where guests could blend top fragrance notes of Tanqueray Gin onto pre-infused signature citrus fragrances as they added botanicals on top creating their very own Tanqueray inspired candle.
The Luxe Life: Edition 3 also had a Mercedes-Benz installation unveiled at the event in collaboration with artist Shilpa Chavan, a.k.a. Little Shilpa. The sculpture was made by repurposing 200 Mercedes-Benz hubcaps that envelope the central figure in a fluid form, reinforcing a human connection. The luxury totem ERRE was designed to bring alive Mercedes-Benz’s key driving pillars—sustainability, desire, and innovation as well as the brand’s purpose-led ‘First Move The World’ philosophy. Shilpa Chavan spoke about the intention and idea behind designing this installation and how, through ERRE, they want to convey the message that we can move into the future based on the foundation of our past experience and learnings.
Mercedes-Benz also created a Magical Garage to represent their objective of creating desire through innovative technologies in order to offer customers an exclusive and seamless driving and comfort experience that will delight all senses.
Talking about the experiential zones, Ms. Saxena added, “Apart from a line-up of insightful conversations, our aim was to offer a stimulating experiential zone for our guests. Our partners carefully crafted engaging activities that helped elevate the experience for our guests at the event. Needless to say, these spaces were brimming with excitement, scrumptious food, and creative activities.”
The Luxe Life Gallery
At the event, Tata CLiQ Luxury curated The Luxe Life Gallery, which gave the guests an audio-visual experience of the brand ethos and enlightened viewers with the unique story and milestones that the brand has achieved over the years. It shed light on the brand's journey of thoughtful luxury based on slow commerce principles and how that has translated into the various initiatives undertaken. It also featured the Circular Packaging Program, an endeavour from the brand to achieve green goals, as well as provided a glimpse of the first two digital editions of The Luxe Life.
Premier of India on the Move:
Apart from curating this gallery, Tata CLiQ Luxury also premiered ‘India on the Move’ film, a special documentary that explored what India is thinking, feeling, and consuming. It features 44 prominent voices across the country sharing inspiring stories of hope, optimism, and beauty.
Entertainment:
To keep the spirits high, an entertainment experience was curated to conclude The Luxe Life: Edition 3. From the iconic 'ha dance' sample for Kenzo in 1991 to Total Freedom's viral work for Thierry Mugler in 2020, the music curated by Bhavishyavani Future Soundz explored the rise of well-known DJs and producers scoring luxury runway shows and fashion films from the 1960s to the present and the future.
Learn more about The Luxe Life: Edition 3 here: https://luxury.tatacliq.com/luxelife3
